Digital Marketing

Define Digital Marketing?

Marketing a product Digitally using Internet Facility is known as Digital Marketing.

What does it mean Digitally Marketing?

Simply answering.. Making your product visible at various locations of Internet - Say websites. Yes, when I open some XYZ website and see an advertisement of some product that seems interesting. I click on that advertisement and get myself landed on a page where I can know more information about that product or I can buy that product.

This is known as Digitally Marketing a product.

What actually happens in Digital Marketing?

Importantly, the one who does Digital Marketing is known as Digital Marketing Consultant.
Digital Marketing is always done on a particular web-page to increase its visibility in the Search Engine Results Page(SERPs).

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Types of SEO

Types of SEO? There are two types of SEO 1. On Page SEO 2. Off Page SEO On Page SEO :It is the process of optimizing a website on site work such as content writing, title tags, H1 tags, description,meta tags,keyword placement,keyword density as well as providin g webpage’s code and design which can be indexe d a nd crawled by search engines properly . Off Page SEO : It is the process of getting backlinks from other websites in order to increase the ranking of the website which includes classified,link building, article submission, press release submission, directory submission,blog/forums.

Name the Search Engine Components? There are three basic components of a search engine are 1. Web Crawler 2. Database 3. Search Interfaces Web crawler : is also called as spider or bots and it is a software component that passes through the web to gather information. Database : All the information on the web is stored in the database and it consists of huge web resources. Search Interfaces is an interface between user and the database. It helps the user to search through the database.

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