Search Engine Optimization (SEO)

What is SEO?

Ans: SEO means Search Engine Optimization.

SEO is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic" or "earned" results.

It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

SEO will target different kinds of search including image search, video search, academic search, news search, and industry-specific vertical search engines.

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Types of SEO

Types of SEO? There are two types of SEO 1. On Page SEO 2. Off Page SEO On Page SEO :It is the process of optimizing a website on site work such as content writing, title tags, H1 tags, description,meta tags,keyword placement,keyword density as well as providin g webpage’s code and design which can be indexe d a nd crawled by search engines properly . Off Page SEO : It is the process of getting backlinks from other websites in order to increase the ranking of the website which includes classified,link building, article submission, press release submission, directory submission,blog/forums.

Name the Search Engine Components? There are three basic components of a search engine are 1. Web Crawler 2. Database 3. Search Interfaces Web crawler : is also called as spider or bots and it is a software component that passes through the web to gather information. Database : All the information on the web is stored in the database and it consists of huge web resources. Search Interfaces is an interface between user and the database. It helps the user to search through the database.

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