What is SEO? Ans : SEO means Search Engine Optimization. SEO is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results often referred to as "natural", "organic" or "earned" results. It encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. SEO will target different kinds of search including image search, video search, academic search, news search, and industry-specific vertical search engines.